In Conversation With Mike Williams
Interview with Mike Williams, founder of msgworks.com – talking about marketing, Brazilian Jiu Jitsu and what inspires and motivates him. You can read the interview and the entire July 2017 issue of Northern Insight here. Get in touch if you need help with your...
Learn the basics of great email marketing at the North East Expo 2017!
I’m really looking forward to doing another talk on email marketing at the North East Expo 2017 in November. The seminar will cover the basics of good email marketing. Using MailChimp, you will learn how to gain and retain customers throughout the sales cycle....
UKBJJA appoints Msgworks as PR and Marketing Partner
Newcastle based agency Msgworks has been appointed by the United Kingdom Brazilian Jiu Jitsu Association (UKBJJA) as their PR and marketing partner. With over 150 member clubs, the UKBJJA has become the de facto governing body for the sport of Brazilian Jiu Jitsu...
LinkedIn has changed: 5 Steps to help you cope!
If you haven’t logged into your LinkedIn account for a while, you might be in for a surprise! The company has dramatically changed the look and feel of the site. Most of the changes are improvements in my opinion, but there are some important differences that...
Brexit marketing lessons update
On Monday, I wrote a blog about Brexit marketing lessons. I looked at the campaign from a marketing perspective and offered some practical insights for you to adopt in your marketing. I also criticised the lack of emotional appeal in the Remain campaign. Well now, ad...
Marketing podcast: listen for some great marketing tips
New marketing podcast! Click the link below for some great marketing tips! On 27th June I was very pleased to be invited on to Koast Radio’s Mind Your Own Business show. In the recording below you can hear me chatting to host Ian Conway about what marketing is,...
Brexit: 7 important marketing lessons
Time to nail my colours to the mast: I’m one of the 48% and I am shocked and disappointed by the referendum result. But the people have spoken and we all need to move forward and make the best of the situation. As always, for businesses there are both threats and...
Copywriting: why rules are made to be broken.
Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...
North East Expo 2016
Had a great time at the North East Expo, which has become an essential part of the business calendar. If you are a North East based business, it’s highly recommended for the networking and for the excellent seminars.
I was proud to be one of the speakers, giving…