Newcastle based agency Msgworks has been appointed by the United Kingdom Brazilian Jiu Jitsu Association (UKBJJA) as their PR and marketing partner.

With over 150 member clubs, the UKBJJA has become the de facto governing body for the sport of Brazilian Jiu Jitsu (BJJ) in the UK and represents one of the fastest growing participant sports in the country, with an estimated 30,000 people training at clubs nationwide.

The appointment comes at an important time for the UKBJJA as it moves towards formal Sport England recognition and launches an important new sponsorship drive.

Msgworks Managing Director, Mike Williams said “I am thrilled to be involved with such a unique and dynamic sport. We want the sport to grow and reach the audience it deserves and we are looking forward to promoting the UKBJJA to potential sponsors and to a much wider audience.”

The UKBJJA is planning a number of new initiatives which will help UK athletes compete on the world stage and which will encourage youth participation and development.

Francis Lambert, UKBJJA Head of Sponsorship & Marketing: “Brazilian Jiu Jitsu is the UK’s fastest growing martial art. UKBJJA is looking to harness that momentum to grow the UKBJJA brand.

He continues “We also hope that our focus on national and local PR will also help our efforts to find major sponsors to support the growth of the sport, our clubs and training initiatives”

Full details of f the range of new sponsorship packages will be released on 11 May 2017. Interested companies or brands should get in touch with UKBJJA Head of Sponsorship & Marketing, Francis Lambert (

Read more on UKBJJA website