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North East Expo 2016

North East Expo 2016

by admin | Apr 27, 2016 | Blog, Marketing News & Views, Trade Fairs | 0 comments

Had a great time at the North East Expo, which has become an essential part of the business calendar. If you are a North East based business, it’s highly recommended for the networking and for the excellent seminars.

I was proud to be one of the speakers, giving…

Upcoming Marketing Events (and a great new course)

Upcoming Marketing Events (and a great new course)

by admin | Apr 20, 2016 | Uncategorized | 1 comment

I’ve got a busy couple of weeks coming up. I’m going to be at a number of events offering great marketing tips and help and would love to meet you there.

First of all (and very short notice, sorry!), I am going to be at WP North East (at Campus North)…

The sobering realities of app development and why your marketing strategy needs to be right

The sobering realities of app development and why your marketing strategy needs to be right

by admin | Mar 5, 2016 | Uncategorized | 0 comments

This is a brilliant, sobering article about the realities of being an app developer, especially if you rely on a single route to market via the App Store. There are plenty of lessons, but the most important is to plan your marketing strategy for long term development...
Don’t be like the Army: why reverse psychology marketing can be a risky strategy

Don’t be like the Army: why reverse psychology marketing can be a risky strategy

by admin | Jan 29, 2016 | Blog, Marketing News & Views | 0 comments

The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.

Don’t be like Apple: why discount price offers are terrible.

Don’t be like Apple: why discount price offers are terrible.

by admin | Jan 14, 2016 | Blog, Marketing News & Views | 0 comments

Today I received an email from Apple. This itself is not unusual, but the enclosed copy and discount price offer was so out of the ordinary that I at first dismissed the email as spam or even a phishing scam. But no, apparently Apple really is offering up to £275...
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