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Copywriting: why rules are made to be broken.

Copywriting: why rules are made to be broken.

by Mike Williams | Jun 7, 2016 | Uncategorized | 0 comments

Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...

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