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Mike Williams on Marketing
In these videos, Mike Williams shares some essential insights on how to embed marketing throughout your organisation and how to plan for the entire customer journey.
Mike Williams on Marketing
In these videos, Mike Williams shares some essential insights on how to embed marketing throughout your organisation and how to plan for the entire customer journey.
“Marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the unique nature of service prospects and users – their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives and needs”
~ Harry Beckwith
